Welcome to Loving, New Mexico – a hidden gem founded in 1889, known for its rich history and vibrant culture. This small town may be home to only around 2,179 residents, but its charm and warmth rival that of any bustling city. Named after Oliver Loving, a legendary cattle rancher from the Wild West era, Loving offers a unique blend of tradition and modernity. Sister cities include Loving, Texas, creating a cross-border connection that adds to the town’s allure.